SIMILAR ARTICLES

Transport Ministry announces it has sent to Brussels the financing request for Sibiu – Pitesti highway

The Transport Ministry, as the Intermediate Body in Transport, approved the financing request for the project “Construction of Sibiu – Pitesti highway”, Sections 1, 4… Mai mult

Romania and Juncker Plan: EUR 720 million attracted, of which 35% by Transgaz for BRUA

(The map of investment financed through Juncker Plan, by GDP share. Darker colours mean higher shares) The operator of national natural gas pipelines, Transgaz (TGN)… Mai mult

Top 3 reasons why young people leave Romania

Lack of trust in authorities, corruption and low living standards are the main reasons why young people leave Romania. The data is part of a… Mai mult

Massive increase in import of electricity, stimulated by government policy: 38% in first five months. Trend continues

Romania imported 38% more electricity in the first five months of this year, compared to the same period of 2018, according to the most recent… Mai mult

IMM Invest Romania – program implementing rules have been published

The Ministry of Public Finance announces that it has issued the methodological norms for the implementation of the Program for supporting small and medium-sized enterprises… Mai mult

Cronicile

A new phenomenon: brands’ revolt. How advertising decreased on Romania TV and Antena 3 news channels because of tendentious reporting on protests against Government

de Razvan Diaconu , 10.2.2017

Against the background of protests caused by the Government’s initiative to amend the Criminal Code by emergency ordinance and the call of Frontline Club for brands to cancel advertising budgets that support TV stations that deviate from the rules of journalism, IQads.ro published Tuesday a short analysis of the list of brands promoted during the prime time shows on Romania TV and Antena 3 in the week 30 January – 5 February.

IQads.ro joined the initiative of Frontline Club and published every day the lists of brands promoted on Antena 3 and Romania TV while presenting the way these TV stations covered the events. The lists have been seen by over 100,000 people.

The result of this initiative, in short, as a comparison between the intervals of January 30 to February 2 and February 3 to February 5, was the following:

  • Romania TV: change from 98 to 31 brands (of which 29 maintained +2 new ones)
  • Antena 3: change from 104 to 29 brands (of which 25 maintained +4 new ones)

Lack of objectivity causes serious financial damages

According to the IQads.ro analysis, during the spreading out of the protests in front of the Government building (3-5 February), which coincided with the largest deviations from the basic journalistic norms:

  • Romania TV recorded about 70% decrease in advertising
  • Antena 3 recorded a decrease of about 76% in advertising

Noteworthy: Romania TV sent Monday a letter to several advertising agencies stating that the editorial policy of the TV station complies with all the rules of journalism and the audio-visual broadcasting regulations, as they maintain the political equidistance in their broadcasts and shows.

Back to the Frontline Club’s call, the following part is noteworthy:

“[…] by supporting the independent media, you can help improve the quality of the Romanian press.

Please note that the few media outlets that effectively work now to inform the citizens are struggling in most cases to survive and journalists often get paid the national minimum wage.

They really need visibility and financing to continue their work.

How A3, RTV and CNA have positioned regarding the protests

On the sixth day of protests, the reports of Romania TV station focused on the idea of a coup and some people who were paid to take to the streets by some obscure forces.

Antena 3 had some sudden changes of perspective: at the beginning, the ordinances were beneficial, according to the TV moderators, then they were not so anymore, and in the recent days, the TV station resumed the anti-protests attitude.

During this period, IQads.ro launched a debate on the responsibility that brands have in relations to the media channels they use for promoting their products. Overall, some brand representatives, professionals from the creative fields and media people, as well as industry associations – IAA, UAPR, ADC * RO – expressed the view that the only institution that should react is the National Audio-visual Council of Romania which was rather silent most of the time.

The story behind, told by IQads.ro

Some questions are as old as the hills. Why have we got here? – for instance. What does objectivity mean? What does advertising sell in fact?

And just because they are old and thousands of people from different times have been trying to answer them, and textbooks have been written to explain them, it does not mean that the answers have been found; or that people do not keep debating them fiercely. Sometimes it takes just a spark to relaunch them to the general attention.

This time, the spark were the Romanians who took to the streets to protest the measures of the Government.

Before all the madness started, we were thinking about a theme related to the responsibility that brands have in their promotional activities. Is the ultimate goal just to sell? What right do consumers have to criticize advertisements if they are not in the target group?

We have postponed this series because we thought it is an old topic, from some textbook, and wondered about the point for us to reinvent the wheel of marketing.

But then tens of thousands and hundreds of thousands of Romanians took to the streets and their protest was distorted in the broadcasts of several news channels. So, a discussion about which we wrote last year resumed: on the moral dilemma of the brands related to the journalistic content they endorse by buying certain advertising space.

Mergeți în homepage ›

Publicat la data de 10.2.2017

Lăsați un comentariu


NEWS

Transport Ministry announces it has sent to Brussels the financing request for Sibiu - Pitesti highway

The Transport Ministry, as the Intermediate Body in Transport, approved the financing request for the project "Construction of Sibiu - Pitesti highway", Sections 1, 4… Mai mult

Romania and Juncker Plan: EUR 720 million attracted, of which 35% by Transgaz for BRUA

(The map of investment financed through Juncker Plan, by GDP share. Darker colours mean higher shares) The operator of national natural gas pipelines, Transgaz (TGN)… Mai mult

Top 3 reasons why young people leave Romania

Lack of trust in authorities, corruption and low living standards are the main reasons why young people leave Romania. The data is part of a… Mai mult

IMM Invest Romania – program implementing rules have been published

The Ministry of Public Finance announces that it has issued the methodological norms for the implementation of the Program for supporting small and medium-sized enterprises… Mai mult

Pollution import and car park expansion: comparisons with the other EU states

Romania is the EU country with the fewest cars in terms of the number of inhabitants, according to data recently published by Eurostat. We appear… Mai mult

Government is trying to save budget deficit: reductions in public administration system, cancellation of bonus for harmful conditions, excise duty on soft drinks

The Government is preparing the public for the first measures aimed at avoiding the budget slippage, which would be applied by the PSD-ALDE government. News… Mai mult

Laura Codruta Kovesi remains alone in the race for European Chief Prosecutor

French Prosecutor Jean-Francois Bohnert will be appointed as head of the European Financial Prosecutor's Office, a position for which he was heard on Thursday, 11… Mai mult

Romania - EU country with highest risk of dying in a road accident, Bulgaria is quickly decreasing number of victims since it built motorways

Romania recorded the highest road deaths in the EU also last year, with 96 deaths per one million inhabitants in 2018, almost double the EU… Mai mult

Latest developments in progress at Health Ministry: Differentiated wages based on performance, competitions organised at a regional level not by hospitals

Sorina Pintea announced on Thursday further new changes that will be brought to the functioning of the health care system, including new rules for employment… Mai mult

ANAF changes selection procedure for liquidators. Main changes

The new order on approval and selection procedures for insolvency practitioners is an important step to a very good direction, industry experts say. ANAF is… Mai mult

Romania loses competition for a seat at UN Security Council. MAE Excuse: Campaign started too late

Romania lost to Estonia in the final vote to get the non-permanent member position within the UN Security Council for the period 2020-2021. On Friday,… Mai mult

Business internationalization / eMAG makes a step to entry five new international markets and targets a business of EUR 2 billion

eMAG hopes to get the opinion of the Hungarian Competition Council over the next two months for the acquisition of Extreme Digital, the market leader… Mai mult

"At a distance from books": 85,000 teachers (one third of educational staff) are graduates of distance learning

Approximately 85,000 teachers are graduates of distance learning (ID) programs, Education Minister Ecaterina Andronescu said at a meeting with school inspectors from Caras-Severin County. The… Mai mult